Tag Archives: Communication design

Skyrocket Your Consumer Engagement with the Right Social Media Images

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As new social media platforms emerge, the way consumers engage with brands continues to change and evolve. Keeping up with the latest social media trends can seem like a daunting task for many...

Inside Forbes: 7 Facts Journalists Need to Know About the News Business

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I vividly recall my hunt for a newspaper job in 1974 after getting an undergrad degree in journalism. I went to school in Iowa City, so the natural choices were The Cedar Rapids Gazette or...

Super Bowl 2014 Ads: Predicted Winners And Losers

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This article is by Jeri Smith, president...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.

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We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on personal and credit/debit card information previously reported by Target to have...
    






How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

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Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple...
    






Is This The Future Of Mobile Marketing And Mobile Advertising?

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Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the link, you’ll see what I mean) – when I first heard the term “deep linking”...
    






Whatever Business You’re In, Chances Are You Need To Publish Content. Here Are Some Rules You Need To Know

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Content is the big new thing.  From blogs to videos to social media, everywhere you look organizations are looking to publish and engage their customers.  Content is sexy and exciting and everybody...