Top 10 Super Bowl Ads From The Past Decade selected by Kellogg School Of Management


This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy...

Is the BMW i3 In Trouble In California Already?


An article from TheStreet.com has declared that just as the i3 is launching, a “critical BMW selling point has been removed, resulting in a huge victory for Tesla as well as BMW’s other...

Court Prods FCC In Unexpected Direction In Last Week’s Verizon Ruling


By Andy Oram A court ruling this past Tuesday on FCC “network neutrality” regulation closes and opens a few paths in a three-way chess game that has been going on for years between the US District...

The Reason Personality Tests Go Viral Will Blow Your Mind


Please tell me the web personality quiz is NOT making a comeback. Maybe the popularity of these quizzes never even declined. After rolling my eyes many many times this week, I eventually caved in. I...

Why Are Executives Jumping Ship At Barnes & Noble’s Nook Unit?


In the past few months, three key senior executives have left Barnes & Noble’s Nook ebook and digital device division. Bill Saperstein, Jim Hilt and Jamie Iannone have all jumped ship. In...
    






Web Performance Is User Experience


By Lara Swanson Think about how you search for things on the web. How quick are you to close a tab and go to the next search engine result if a site takes too long to load? Now consider doing that on...
    






Rockstar Promises Swift Justice For GTA Online Cheaters


Some of the players in Rockstar’s Grand Theft Auto Online, the multiplayer component of GTA 5, have pulled off an impressive heist. Unfortunately, it’s not the kind of heist that developer Rockstar...
    






Yahoo! Failing In Their Attempt To Monetize SNL Video Archive


Last year, Yahoo! signed an exclusive one-year deal with Broadway Video to license the 38-year catalog of Saturday Night Live content. As part of the deal, SNL archives were removed from other...
    






Asimov’s Vision Of 2014 And A Legacy Of Looking Forward


Asimov was not only one of the greatest science fiction writers of his generation; he was a prolific author of popular science books (e.g. Guide to Science, Understanding Physics and Asimov’s...