Businesses today can’t avoid creating a social media presence. Generally, sites like Twitter and Facebook provide organizations a great opportunity to interact with their loyal customers, as well as...
Monday, January 13, is “Shutdown Day” for the anti-government, anti-election protesters that have been rallying around Bangkok for almost two months. Barring a coup, these rallies intended to...
By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet...
Justin Timberlake has no shortage of brand deals to pick and choose from, between pop-up concerts for Target, and handling creative direction for Bud Light Platinum last year, but now he’s stepping...
Google just ignited a firestorm of protest with yet another attempt to jumpstart its Google+ don’t-call-it-a-social network. The search giant today announced a way for people to send you an email to...
The following post was published on the Knowledge@Wharton website on January 2, 2014. What do you do when your flight to San Francisco is cancelled at midnight and the airline insists on rebooking...
Activists are trumpeting General Mills’ decision to remove GMOs from Cheerios as a watershed moment. It is; but not for the reason that they believe. The move was relatively easy and inexpensive....
The Insane Clown Posse is infamous for its rebel yells and notorious defiance of authority. Their fans also paint their faces like clowns and sport tattoos of a hatchet man on their bodies. Known as...
A well-intentioned grandmother accidentally hurt her grandkids’ feelings. She took screenshots of their delightful Instagram photos and proudly uploaded them to Facebook for all of her social...
Eccentric CEOs are a rare breed even in the cutting-edge world of technology, but T-Mobile boss John Legere is one of them, and that may prove an advantage for a company eager to lure customers from...