Tag Archives: branded

10 Things To Do At Work At The Start Of 2014

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A couple of weeks ago I laid out 13 tips for wrapping up 2013 and preparing for the new year at work. My expert sources suggested that you complete outstanding projects, establish new goals, reflect...
    






Beyond Economics: How Price Controls Are Killing Millions Of Patients

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Due to maximum-wage policies, it currently takes about a decade for working medical therapies to reach patients. Stronger incentives in the clinical trial process responsible for the delays would...
    






College Branded Sunglasses Company Counts Alabama And Oklahoma As Licensors

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An 8:30 p.m. ET start-time provides no need for fans of the Alabama Crimson Tide or Oklahoma Sooners to be wearing sunglasses.  Same can be said about the two teams taking part in a match-up to be...
    






A Good Thing: Cause Marketers Came Together in 2013

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For many businesses and NGOs seeking to do well by doing good, 2013 was the year in which collaboration reached new heights. In addition to typical pairings of corporations and nonprofits, we saw...
    






5 Companies That Transformed Advertising In 2013

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The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach their target...
    






Why Tiffany & Co. Was Ordered to Pay Almost Half A Billion Dollars To The Swatch Group

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On December 21st, a Dutch arbitration panel ordered Tiffany & Co. to pay almost $450 million dollars (402 million Swiss Francs) in damages to the Swatch Group. The hefty award is what appears to...
    






Hurrah! The European Union Will Not Be Regulating Fracking For Natural Gas

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One of the worries that we over here in Europe have had is that the European Union will decide to regulate the practice of fracking for natural gas. No, this isn’t because we believe (nor that I...
    






Pfizer’s Expiring Viagra Patent Adversely Affects Other Drugmakers Too

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By David J. Phillips Looking ahead, the sex business isn’t expected to be as profitable as it once was for Pfizer Eli Lilly (LLY) and Bayer AG, manufacturers of Viagra, Cialis and Levitra,...