Tag Archives: Deliver

Tesla Finishes One West-To-East Route

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It may not go down in history like the driving of the “golden spike” that completed the transcontinental railroad in May of 1869. But Tesla nevertheless finished an important cross-country route of...

American Love Affair helps you Buy American And Keeping Jobs In The U.S.

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Throughout this would-be U.S. economic recovery, job creation has not matched what it has been in prior recoveries and incomes are under pressure. Once mighty retailers like Sears Holdings and Barnes...

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

H&M Lets Fans Undress David Beckham In H&M Super Bowl 2014 Ad

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This year’s star-powered Super Bowl just got even sexier with the announcement that global soccer icon David Beckham is teaming up again with Swedish clothing manufacture H...

Bank of America Super Bowl 2014 Ad features new U2 Single to Fight AIDS

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The Super Bowl 2014 takes place on February 2, and will have the Broncos play against the Seahawks in the Big Game. Besides the game there will be again a huge line-up of Super Bowl ads. Fox managed...

Top 10 Super Bowl Ads From The Past Decade selected by Kellogg School Of Management

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This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy...

How Big is the Nokia Brand Damage Caused by Microsoft?

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Analysts were widely expecting Nokia to sell 10 M smartphones in 4Q 2013. The company ended selling 8.2 M units, down from 8.8 M in the previous quarter. It’s a massive miss considering the strong...

Netflix adds 2.3M more US subscribers in banner 4Q

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Netflix's 4th-quarter earnings, stock soar as video service adds 2.3 million US subscribers SAN FRANCISCO (AP) — Netflix's fourth-quarter earnings soared six-fold as the Internet video service added...