Tag Archives: online advertising

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

Mobile Ads Try To Be More Useful, Less Annoying And Creepy

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Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left...

Google Attempts To Reinvent Display Advertising

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You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company...
    






5 Companies That Transformed Advertising In 2013

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The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach their target...
    






Video Ads to Appear on Facebook News Feeds This Thursday

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Facebook is to begin its video ads service pretty soon. These visually stimulating advertisements will appear in the news feeds of individual users. This will let Facebook partake of the $66.4...
    






Microsoft to Develop Tracking Technology to Replace the Cookie

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Barely a month after Google started its tracking technology to replace cookies, Microsoft is following suit. It seems all the big ones from Google to Microsoft and even Apple have had enough of the...

Google’s Cookies Replacement Plan Causes Concern Among Advertisers

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Cookies are the instruments employed by Google to keep track of its users. A radical change in the policy related to Cookies could cause seismic effects in the world of online advertising. The...