Tag Archives: Studios

How Consumer Technology Is Inspiring – And Limiting – Brand Advertising

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The Internet may have torn up most of traditional media, but one area it has left relatively untouched so far is brand advertising, the image ads that television and magazines still dominate. Most of...
    






The Amazing Spider-Man 2 Super Bowl 2014 Trailer is Confirmed

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The Super Bowl 2014 will have again several hot movie trailers mixed into the Super Bowl 2014 ads. So far two Super Bowl 2014 movie trailers have been confirmed. Mind you that a 30 second spot is...
    






Halo For Xbox One Definitely Coming This Year

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Microsoft recently sent out a big press release announcing it’s 3 million Xbox Ones sold in 2013, and it listed a whole bunch of upcoming games along with it. There was one major omission, however...
    






Former Football Coach’s DataStax Doubles As It Beats Oracle

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One of the oldest cliches in the book is that if you can win at team sports, you can win at business too. You don’t have to look much farther than the spectacular failure of former Red Sox pitcher...
    






Hot Brands To Watch At CES This Week Include Apple And Samsung

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What innovations will debut this week at Consumer Electronics Show in Las Vegas? Which moves by leading brands will matter most to their industries and to marketers? To get a forecast of what will...
    






‘Anchorman 2’ Crosses $100 Million: Lessons To Be Learned

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With all of the talk about whether or not Wolf of Wall Street  is endorsing its behavior (nope) whether American Hustle is a little overrated (yup), and whether or not your kids know the words to “...
    






Microsoft’s Xbox One Almost Went Entirely Disc-less After E3

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Microsoft was scrambling in the wake of E3 to alter the Xbox One after a wave of negative feedback about the company’s policies regarding the system. According to a new OXM interview with Microsoft...
    






2013 Sets All-Time Box Office Record

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It’s popular in some circles to insist that they don’t make films as good as they used to, and that modern box office has suffered a steady decline as less people attend and the studios make less...
    






Will You Go Viral? Here’s A Way To Predict

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The following post is by Roger Wu, cofounder of the business-to-business content distribution network, Cooperatize. We’ve seen it too many times.  Someone tweets something in poor taste, the...
    






9 Big Trends For 2014 (You Won’t Believe What’s #9)

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It’s 2014! This blog is about analyzing all the big trends that affect the world. So here are, in no particular order, and concerning most subject areas. I think #9 will surprise you. 1. Government...