Tag Archives: Television advertisement

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Super Bowl 2014 Ads: Predicted Winners And Losers

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This article is by Jeri Smith, president...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

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Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple...
    






New Best Buy Holiday Ad has LL Cool J

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Best Buy has released another celebrity Holiday TV ad. This time LL Cool J reads the Christmas story that goes like this: "A dad faces a double holiday challenge: phones for his two twin girls. With...

TiVo Super Bowl 2013 Ad Ranking Revealed

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TiVo released this year's top ten most engaging Super Bowl commercials and the Taco Bell Live Mas commercial is taking the top spot. User-generated ads continue to be a growing trend as fans had a...

The Best Super Bowl 2010 Commercial Teasers [Video Gallery]

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Super Bowl 44 is only 3 days away and advertisers are busy drumming up interest in their Super Bowl 2010 ads. There are basically four main strategies how Super Bowl advertisers are promoting their...