Tag Archives: Trying

Top 10 Super Bowl Ads From The Past Decade selected by Kellogg School Of Management

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This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy...

Are you Buying Fitness Wearables From Electronics Companies?

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Having spent the week at the International Consumer Electronics Show (CES), it would appear that fitness & sport tech has started to reach mainstream prominence.  In a way it has, in others...

Working From Home? 11 Ways To Stay Motivated

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I haven’t had any coworkers in five years now. Well, at least none that I see or hear on a daily basis. I’m a freelance journalist, one of many occupations these days that allows the complete and...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...

More Super Bowl 2014 Ads Coming from Disney

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The Super Bowl 2014 is already in two weeks. There is still though a lot of dynamic in the Super Bowl 2014 Advertiser list. We for instance do not know yet if all Super Bowl 2014 advertisers...